A MONUMENTAL IMMERSIVE & RESPONSIVE EXPERIENCE OF THREATENED WORLD SPECIES
A MONUMENTAL IMMERSIVE & RESPONSIVE EXPERIENCE OF THREATENED WORLD SPECIES
A MONUMENTAL IMMERSIVE & RESPONSIVE EXPERIENCE OF THREATENED WORLD SPECIES
Portraits of threatened species in a responsive environment create a cutting edge video art installation engaging human beings in an emotional, sensory, biophilic experience.
Get eye to eye with some of the world’s rarest creatures.
Portraits of threatened species in a responsive environment create a cutting edge video art installation engaging human beings in an emotional, sensory, biophilic experience.
Get eye to eye with some of the world’s rarest creatures.
Portraits of threatened species in a responsive environment create a cutting edge video art installation engaging human beings in an emotional, sensory, biophilic experience.
Get eye to eye with some of the world’s rarest creatures.
THE TREE OF LIFE
THE TREE OF LIFE
THE TREE OF LIFE
PROJECT
PROJECT
PROJECT
WHAT WE KNOW
WHAT WE KNOW
WHAT WE KNOW
THE PERFECT COGNITIVE STORM:
CLIMATE AND SPECIES PRESERVATION
THE PERFECT COGNITIVE STORM:
CLIMATE AND SPECIES PRESERVATION
Cognitive science tells us that humans cannot process problems that are long-term, invisible, and that have delayed consequences.
The loss of biodiversity is this kind of problem.
Human neural pathways are not affected by facts about invisible threats but by emotions about visible threats.
Behavior is changed by impacts to our primary cognitive system, the immediate, the visual, the immersive.
Cognitive science tells us that humans cannot process problems that are long-term, invisible, and that have delayed consequences.
The loss of biodiversity is this kind of problem.
Human neural pathways are not affected by facts about invisible threats but by emotions about visible threats.
Behavior is changed by impacts to our primary cognitive system, the immediate, the visual, the immersive.
WHAT WE FEEL
WHAT WE FEEL
WHAT WE FEEL
POWERLESS:
THE CONSERVATION & COGNITIVE DISCONNECT
POWERLESS:
THE CONSERVATION & COGNITIVE DISCONNECT
• We care about biodiversity loss but feel powerless to help
• Donating to faceless organizations leaves us wondering if our contribution matters
• Most conservation efforts keep us at a distance from the causes we support
• The gap between caring and meaningful action leaves us stuck in concern without impact
• We care about biodiversity loss but feel powerless to help
• Donating to faceless organizations leaves us wondering if our contribution matters
• Most conservation efforts keep us at a distance from the causes we support
• The gap between caring and meaningful action leaves us stuck in concern without impact
STEP 1:
THE TREE OF LIFE
Combine art, cutting edge tech, conservation & cognitive science
Create an immersive & responsive exhibition of video portraits of endangered species that is modified by the heartbeats of everybody in the room
Change minds, change culture
Combine art, cutting edge tech, conservation & cognitive science
Create an immersive exhibition of video portraits of endangered species
Change minds, change culture
STEP 2:
SEE THEM, SAVE THEM
Where your response shapes the experience,
and your presence protects their future
STEP 2:
SEE THEM, SAVE THEM:
Where your response shapes the experience,
and your presence protects their future
Proceeds from the exhibition and portrait sales to through our non-profit fiscal sponsor Re:wild for the acquisition and permanent protection of the world's most biodiverse habitats.
While traditional conservation often relies on donations with unclear outcomes, our approach is different—we purchase land outright, placing it in protected trusts that cannot be violated or developed.
Proceeds from the exhibition and portrait sales to through our non-profit fiscal sponsor Re:wild for the acquisition and permanent protection of the world's most biodiverse habitats.
While traditional conservation often relies on donations with unclear outcomes, our approach is different—we purchase land outright, placing it in protected trusts that cannot be violated or developed.
SUPPORTING STATISTIC:
SUPPORTING STATISTIC:
For every 100 visitors, we protect approximately one acre of critical habitat—forever.
BACKED BY EXPERTS
BACKED BY EXPERTS
Dr. Russell Mittermeier
Our methodology is driven by globally recognized leaders of biological preservation, among whom is Dr. Russell Mittermeier, recipient of the esteemed Indianapolis Prize—often equated to the 'Nobel Prize of Conservation.'
Our 20 consultants include numerous chairs of IUCN Species Survival Commission (SSC) Specialist Groups—the leading global authorities on individual endangered species and their living spaces.
Our methodology is driven by globally recognized leaders of biological preservation, among whom is Dr. Russell Mittermeier, recipient of the esteemed Indianapolis Prize—often equated to the 'Nobel Prize of Conservation.'
Our 20 consultants include numerous chairs of IUCN Species Survival Commission (SSC) Specialist Groups—the leading global authorities on individual endangered species and their living spaces.
The way to people’s hearts is through their eyes. I support The Tree of Life project because it seeks a way to people’s hearts as a way to raise public awareness and save species. There can be no greater mission: This is about the future of life on Earth, and the kind of planet we all want to live in.
JOEL SARTORE
Founder, National Geographic Photo Ark
The way to people’s hearts is through their eyes. I support The Tree of Life project because it seeks a way to people’s hearts as a way to raise public awareness and save species. There can be no greater mission: This is about the future of life on Earth, and the kind of planet we all want to live in.
JOEL SARTORE
Founder, National Geographic Photo Ark
The way to people’s hearts is through their eyes. I support The Tree of Life project because it seeks a way to people’s hearts as a way to raise public awareness and save species. There can be no greater mission: This is about the future of life on Earth, and the kind of planet we all want to live in.
JOEL SARTORE
Founder, National Geographic Photo Ark
The Tree of Life project is a striking and effective example of the blending of science and the creative arts, each of the two promoting innovation in the other for the benefit of world biodiversity.
EO WILSON
EO Wilson Biodiversity Foundation
Harvard University
The Tree of Life project is a striking and effective example of the blending of science and the creative arts, each of the two promoting innovation in the other for the benefit of world biodiversity.
EO WILSON
EO Wilson Biodiversity Foundation
Harvard University
The Tree of Life project is a striking and effective example of the blending of science and the creative arts, each of the two promoting innovation in the other for the benefit of world biodiversity.
EO WILSON
EO Wilson Biodiversity Foundation
Harvard University
Both science and art are built on a foundation of curiosity. But science can only go so far. We really on the arts to connect people with these species and their stories on a much more emotional level. The Tree of Life project is an initiative that is going to connect with a broad audience on a very visceral level. It’s going to move the needle.
ROBIN MOORE
National Geographic Photographer
Re:wild
Both science and art are built on a foundation of curiosity. But science can only go so far. We really on the arts to connect people with these species and their stories on a much more emotional level. The Tree of Life project is an initiative that is going to connect with a broad audience on a very visceral level. It’s going to move the needle.
ROBIN MOORE
National Geographic Photographer
Re:wild
Both science and art are built on a foundation of curiosity. But science can only go so far. We really on the arts to connect people with these species and their stories on a much more emotional level. The Tree of Life project is an initiative that is going to connect with a broad audience on a very visceral level. It’s going to move the needle.
ROBIN MOORE
National Geographic Photographer
Re:wild
PARTNERED WITH TOP CONSERVATION ORGANIZATIONS
PARTNERED WITH TOP CONSERVATION ORGANIZATIONS
PARTNERED WITH TOP CONSERVATION ORGANIZATIONS
THE SCIENCE OF CONNECTION
THE SCIENCE OF CONNECTION
A Living Exhibition That Responds to You
Tree of Life isn't just an immersive experience—it's a responsive environment that evolves with you. Through pioneering technology developed with Dr. Paul Zak's Immersion Lab, the exhibition subtly responds to visitors' collective emotional states.
As you connect with endangered species through eye contact, your heart rate data influences lighting, soundscapes, and atmospheric elements—creating a powerful metaphor for our relationship with nature. Just as humanity impacts natural environments whether we intend to or not, your presence shapes the exhibition around you.
This groundbreaking fusion of neuroscience, technology, and conservation creates an experience that's never the same twice—and demonstrates how we're all connected to the ecosystems we seek to protect.
A Living Exhibition That Responds to You
Tree of Life isn't just an immersive experience—it's a responsive environment that evolves with you. Through pioneering technology developed with Dr. Paul Zak's Immersion Lab, the exhibition subtly responds to visitors' collective emotional states.
As you connect with endangered species through eye contact, your heart rate data influences lighting, soundscapes, and atmospheric elements—creating a powerful metaphor for our relationship with nature. Just as humanity impacts natural environments whether we intend to or not, your presence shapes the exhibition around you.
This groundbreaking fusion of neuroscience, technology, and conservation creates an experience that's never the same twice—and demonstrates how we're all connected to the ecosystems we seek to protect.
This isn't just another immersive exhibition; it's a scientifically calibrated experience that bypasses cognitive barriers to environmental concern, creating lasting behavioral change through emotional connection rather than facts or fear.
This isn't just another immersive exhibition; it's a scientifically calibrated experience that bypasses cognitive barriers to environmental concern, creating lasting behavioral change through emotional connection rather than facts or fear.
A TIMELY MARKET OPPORTUNITY
A TIMELY MARKET OPPORTUNITY
Tree of Life enters the rapidly growing immersive experience market at a perfect moment.
As leading experience economy theorist Joe Pine has documented, consumers increasingly value transformative experiences over material goods—a trend particularly pronounced among Millennials and Gen Z audiences.
With immersive art venues routinely welcoming 500,000+ annual visitors at premium ticket prices, the market has demonstrated enormous appetite for meaningful experiences.
Tree of Life offers something unique in this space: a groundbreaking fusion of emotional connection, responsive technology, and tangible conservation impact that resonates deeply with values-driven consumers.
Tree of Life enters the rapidly growing immersive experience market at a perfect moment.
As leading experience economy theorist Joe Pine has documented, consumers increasingly value transformative experiences over material goods—a trend particularly pronounced among Millennials and Gen Z audiences.
With immersive art venues routinely welcoming 500,000+ annual visitors at premium ticket prices, the market has demonstrated enormous appetite for meaningful experiences.
Tree of Life offers something unique in this space: a groundbreaking fusion of emotional connection, responsive technology, and tangible conservation impact that resonates deeply with values-driven consumers.
info@TreeOfLifeProject.co
SIGN UP FOR OUR BI-MONTHLY NEWSLETTER:
• Updates on tech development
•Updates on neuroscience & wellness integration
• Biodiversity land focus spotlights
• Endangered species spotlight
© 2025 Tree of Life Project. All rights reserved.
info@TreeOfLifeProject.co
SIGN UP FOR OUR BI-MONTHLY NEWSLETTER:
• Updates on tech development
•Updates on neuroscience & wellness integration
• Biodiversity land focus spotlights
• Endangered species spotlight
© 2025 Tree of Life Project. All rights reserved.
info@TreeOfLifeProject.co
SIGN UP FOR OUR BI-MONTHLY NEWSLETTER:
• Updates on tech development
•Updates on neuroscience & wellness integration
• Biodiversity land focus spotlights
• Endangered species spotlight
© 2025 Tree of Life Project. All rights reserved.
info@TreeOfLifeProject.co
SIGN UP FOR OUR BI-MONTHLY NEWSLETTER:
• Updates on tech development
•Updates on neuroscience & wellness integration
• Biodiversity land focus spotlights
• Endangered species spotlight
© 2025 Tree of Life Project. All rights reserved.